A common challenge that many people face when first launching their website is getting it to be a part of the global search index. With all of the content and websites that are being identified on search engines, it is key to know basic SEO (Search Engine Optimization) to make sure that your website is not being lost in the mix. SEO is not extremely difficult, and learning a few basics will enable you to become a key player when people are searching for things within your category. With the endless sources of information you can find on how your site can become a number one visitors’ check-in spot, utilize these 7 simple SEO steps for new website to give yourself a head start.
What are Search Engines Using to Rank Your New Site?
To rank websites, search engines are looking for the following:
- Content relevance: Are you offering content that is relevant to visitors’ queries?
- Website performance: Your website has to load quickly and work properly all the time
- Authority: Is the content useful to an extent whereby other websites would want to link it as a source of reference?
- Users’ experience: How easy is it for users to navigate through your pages? Is everything organized in a good order or is it a chaotic experience for the user?
7 Unrivaled SEO Steps for Your New Site to Hit the Ground Running
You probably did not create your site with the intentions of it not being found by people who are searching. The goal for many sites is for it to be the first site that appears when people are searching for something relevant — you want it at the top attracting visitors and driving your sales. With these 7 SEO hacks, your new website will achieve whatever you set it out to do.
- Create a Convincing Domain Name
It all begins with your domain name, and that is how your website makes its first impression. Get the spelling right, choose a name with branding potential, and do not stress on having your keywords on the name. In terms of branding potential, a domain name with “example.uk” will be more of a catch than one with just “example.com.”
- Research the Right Keywords
After you establish the main purpose of your website, it is time to look for what people are searching for in regards to the subject. Once you know what your potential target audience is looking for, include those keywords in your content.
- Create Top Quality Content
After everything else is said and done, your content is what pushes you to stellar success. Create content that relates to your users. Do not always look to make sales — throw some tips and how-to posts in your mix. Blend your content with eBooks, articles, videos, animations, appropriate graphics, and infographics.
- Optimize Your Codes
In order to avoid search engines misreading or having a hard time reading your code, it’s important to make sure that your URLs are SEO-friendly. You should stray away from dynamic URLs at all costs. It is also critical that you utilize canonical tags to the maximum. You should also develop XML sitemap to make it easy to navigate your site.
- Take Care of Your Site’s Technical Setup
You would want to measure the success or failure of your website. You need your analytic software to gather all this data for you once your site goes live. Google Analytics is an excellent point to start with. You will get a collection of tools to keep tabs on what is working or not working for your site.
- Go Out of Your Way to Earn Links
Getting other websites to use a link of your content is a big plus. This will not come to you sitting; you have to work for it. Create invincible content, promote it and built a working relationship with influencers in your industry.
- Do These for Your Post-Launch
The post-launch phase is crucial to your website’s success. You should test your web pages for user experience and improve where necessary. Take feedback from users and use it as an opportunity to be better. Make sure your mobile site is also up to speed since many website users are increasingly using mobile devices.
Overcoming the initial challenges of creating a website doesn’t have to be a daunting task. With the proper research and basic knowledge of SEO skills, you’ll be able to boost your website and its content to become a top contender when people are searching online. Be sure to follow these simple 7 steps for new website in order to give yourself a head start in promoting your new website.