Let me guess, you have a massive authority site with hundreds of pages of content, aaaand it’s not ranking as high as it should.
Keywords are a commonly used term in the marketing world. They help boost your search engine optimization (SEO) and make it easy to attract traffic to your website. Keyword integration is essential to the success of your business, especially in an increasingly online world. However, there is such a thing as using keywords improperly—whether it’s done intentionally or not. In this article, we’re going to focus on one of these improper uses: keyword cannibalization.