"Google Dance" and "Transitional Rankings" Explained
As you probably already know, Google’s mission is to provide people with search results of the highest possible quality. It uses complex algorithms to sort through web pages and determine how important and relevant they are, so that it can then rank them on their search results pages. In a bid to outfox Google, some webmasters attempt to game the system by using so-called “ranking modifying techniques” to artificially raise the rankings of pages on their website. Such methods include keyword stuffing, meta-tag stuffing, page redirects, invisible text and other unapproved techniques set out in Google’s Webmaster Guidelines.
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